How to Take Your Email Marketing to the Next Level

Leads will not be ready to buy on the first contact with your business. Consider that the buying cycle can differ between different industries, products and service providers. Email marketing is one of the most efficient and cost-effective forms of lead nurturing to date. To run an effective email marketing strategy is essential to make sure that your company is using automation to its full potential. Applying best practices in email can elevate your strategy, and will bring tangible results to your company. Whether it's Constant Contact, Hubspot, Pardot or a different email marketing software, segmenting and nurturing leads through email workflows can play a significant role in building relationships and moving prospects through the funnel. To get customers to purchase from you, it is essential to remain in their minds by communicating with them on multiple occasions. Through segmenting your lists, you can develop tailored messaging to your personas. Segmented campaigns have seen an increase of 765% in sales. Segmentation lets you personalize campaigns through the collection of information about people who have expressed desire for your product or products or. How 5 How 3

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